Academic Business Advisors

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Market Realignment

Recently, a company came to Academic Business Advisors with a common problem. They had had success providing quality content to teachers, but they had stopped growing. The company was in a holding pattern, but they didn’t want to abandon the business they knew.

Academic Business Advisors helped this company repackage their content in a way that met an unfilled need in education infrastructure. With our help, the company could be confident that their current and potential customers would embrace the new messaging and functionality. We guided them to a sales message that would resonate with their clients. Then we led the company through tailored sales training. The company was able to leverage its previous reputation for excellence and continue to grow, confidently.